Thursday, January 13, 2011

Kardashian Sisters Move Clothing Line to Sears

The Kardashian sisters have partnered with Sears.
The Kardashian sisters are moving their fashion act to an unlikely place – Sears.

No, they're not promoting a new line of power tools. Kim, Khloe and Kourtney are launching their Kardashian Kollection at more than 400 Sears locations starting in August, reports Women's Wear Daily.

The department store is hoping to cash in on the sisters' popularity to get younger, hipper customers in the door.

The sisters say they're psyched to be pushing their wares at Sears.

"We recognize that Sears will allow us to reach multigenerations of fans and people who are interested in fabulous clothing at affordable prices," Khloe said, according to WWD.

The collection, er, "kollection," will feature clothing, jewelry, handbags, wallets and other accessories.

Bruno Schiavi, the designer who owns the Kardashian Kollection license, is estimating the line could bring in a staggering $200 to $300 million.

"We love Sears," Kourtney said. "There is a Sears right near our house. It's such a great store that is part of America's retail history."

The sisters debuted a resortwear collection at Bebe last year.

Jacked from NY Daily News


Anonymous said...

Since when is Sears fashionable??? This is a sign. Kourtney is lying through her teeth, she doesn't even know what Sears is.

Anonymous said...

Next stop..Burlington Coat Factory..KEEP IT KLASSY BITCHES!

Anonymous said...

How about moving into the trash. Coming to a dumpster near you ladies.

Anonymous said...

Sears? Sears is really only known for power tools, riding lawnmowers, and paint. Clothes...not so much. This can't be true.

Anonymous said...

Sears sells clothes. It's usually the last stand for a crappy clothing line on it's way out. I think Sears sold Fubu. You remember Fubu?

Anonymous said...

LMAO....It is a matter of time before these bishes go all the way to the dollar store. Somebody called me and told me they already seen Paris Hilton's CD, calendars and other ish at the Dollar tree...SMDH! Thirsty as* trolls. They just couldn't take their 5 secs of fame. I guess they are going to ride out till the wheels fall off.--ThatBKChick

Anonymous said...

BeBe was dropping them so Sear's was the only place to give them a chance.

Anonymous said...

Khloe was trying to pump it up like, "Sears wooohooo", uuummmm NOOOOO!

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