Tigers Woods quietly making A List endorsement deals again.
The moment has come for Tiger Woods to move beyond the heat rub and get back into the big time.Jacked from The Wall Street Journal
Two years after a sex scandal demolished the golfer's endorsement career, he has signed on with watchmaker Rolex, his first major pact since the incident.
Terms of the deal weren't disclosed. Sports marketing experts say privately held Rolex SA is likely getting Mr. Woods for much less than the millions of dollars he commanded when he was untarnished and at the top of his game.
Mr. Woods was the most powerful brand endorser on Madison Avenue before marital infidelities and other foibles landed him in the tabloid press in 2009. Amid the public-relations nightmare, Mr. Woods lost several major sponsors, including AT&T, Accenture and Gillette.
Experts are surprised that Mr. Woods was able to grab such a high-profile consumer brand, especially given that he hasn't won an event in almost two years and fell out of the top 50 golfers for the first time since 1996. Earlier this year, Mr. Woods signed with a small Japanese company to endorse a muscle-pain heat rub.
3 comments:
(((crickets))))
TEAM TIGER!!! I SUPPORT YOU. YOU'RE STILL GREAT!!! ROLEX IS A GREAT BRAND.
Tiger is still the man, he will show all his detractors just how talented and powerful he is.
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