Justin Bieber Calvin Klein ad campaign sales disappoint.
Justin Bieber Causes Drop In Calvin Klein Underwear Sales – HURT THE BRAND!
Holy Abs! Justin Bieber and Calvin Klein nearly broke the Internet on Tuesday, Jan. 6, when he was revealed to be the hot new underwear model for the brand’s iconic #MyCalvins campaign. But fashion insiders reveal so far Justin hasn’t been good for sales.
“Everyone is talking about the brand and Justin but there was not a rush in sales of the product,” a fashion sales insider tells NAUGHTY GOSSIP. “Justin cant sell record or magazines anymore, he also can’t sell underwear!” The pop superstar, 20, was forced to stay mum about his hot ab-baring shoot with Dutch model Lara Stone for months — and now that the secret is out.
“I’ve wanted to be involved with Calvin Klein for a while now,” the “Believe” singer explains. “Earlier this year, I put up a picture on Instagram of me in their boxer briefs with the #mycalvins tag, and people went crazy for it and it got their attention.”Jacked from Naughty but Nice Rob
9 comments:
Why would they pick this childish looking boy to sell men's underwear? Who was he suppose to appeal to? His fan base are teen girls they don't buy Calvin Klein underwear.
He doesnt even appeal to teen girls anymore so this was dumb on their marketing team.
Photoshopped to death. #Justinboybye
Didn't he get his booty hole stretched out by Lil Wayne and quite a few other men in the industry? Not to mention his obsession with Floyd Mayweather. And that bromance pic with him in bed w/Lil twist and that other dude, spoke volumes. Why the hell would they want him to be the face of their product??!! I guess he fuckin somebody at calvin klein.
Uum, it hasn't even been a week.
HE look kinda hot to me and Jan 6? that was only 6 days ago! I aint no Justin fan like that but dang! Let the boy live!
if a celebrity on an ad campaign can dictate what you buy then you're a brainless media robot.... I buy what I find is high quality and that I like - I don't need a celebrity to tell me what I like - never understood these kind of campaigns.....
@2:20 research Edward Bernays and you'll know why campaigns like these work.
Well a lesbian can't sell men's underwear.
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