Kim Kardashian and Kanye West's Vogue issue on track to beat Rihanna's cover sales but not even close to touching Beyonce's
Anna Wintour’s decision to put Kim Kardashian with Kanye West on the cover of the April issue of Vogue was originally seen as a controversial move for the brand, but one which had huge upside if the ensuing uproar drew new readers to newsstands.
Early estimates were saying the controversy was going to push sales to the 400,000-to-500,000 level, easily outselling the 355,000 copies that Beyoncé sold on newsstands for the March 2013 cover, and also eclipsing the year-ago April cover of Michelle Obama that sold around 269,000.
Now, as the “Kimye” issue goes off sale and real numbers begin to trickle in, it looks like actual sales will fall way below early estimates.
“The trends for Kim K. are definitely better than the prior month with Rihanna, to the tune of 20 percent better,” said Josh Gary, vice president at Mag Net Data, who uses scan data from wholesalers that cover about 98 percent of the market.
“I’d argue that if you peg last year’s Michelle Obama at 269,000, this issue will net out around 250,000,” said Gary.Jacked from Page Six
4 comments:
Can't believe anyone buys Vogue any more
Surprised that Rihanna's Vogue issues--the US ones, anyway--aren't huge sellers, considering how popular her music is, and how she's considered a style icon.
Rhianna resembles Fefe Dobson on that cover of Vogue....
^^^fefe dobson the one she jacked her image from during GGGB
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